Traditional outbound B2G marketing techniques still work... to some extent ...on fewer than 25% of federal buyers. And then only if properly applied by firms with deep pockets and located in the DC area. For all other government contractors, competing in the government market has many challenges and some firms:
- Struggle to find Federal leads and convert them to paying clients.
- Have difficulty gaining visibility of in the competitve government market.
- Need a breakthrough federal market strategy.
Sequestration has further diminished the payback on traditional marketing investments, and hampered conventional sales methods.
Federal Content Marketing Strategy Breakthrough
For government contractors facing these challenges, inbound marketing must become a primary Federal marketing strategy. Why? Because 75% of federal buyers prefer it!
You see, federal employers seeking innovative solutions to their problems use the internet to find qualified vendors and new solutions. Finding end users and program managers is very difficult, so why not have them find you, by attracting them to your website and delivering content that establishes your firm as a leader in innovative solutions.
Get Found, Convert Leads, Close More Deals
TurboGSA can help you design a content marketing that will:
- improve your visibility in the federal market,
- attract new federal clients,
- convert visitors into leads, and
- accelerate sales and win more government contracts.
You receive marketing automation to leverage your limited business development capabilities.
And we work with best of breed partners to provide services that deliver results.
TurboGSA helps government contractors launch a Federal Inbound Marketing program that will:
- vastly increase overall traffic to your web site
- generate significantly more leads.
- Nurture those leads
- and help you convert those leads to paying clients.
We focus attracting federal buyers to your product or service and then converting those visitors into qualified leads.
TurboGSA Provides these Specialized Federal Marketing Services
With special emphasis on attracting Federal clients to your firm (B2G inbound marketing), TurboGSA provides:
- Government Marketing Strategy Optimization
- Federal Inbound Marketing Strategies
- Marketing Automation for government contractors
- Thought Leadship Strategies
- Social Media for B2G Marketing
- LinkedIn for B2G Networking