Federal Inbound Marketing
Online Marketing Geared towards the Federal Market
Traditional outbound B2G marketing techniques still work - to some extent - on about 25% of federal buyers. But only if properly applied. And only for firms with deep pockets and located in the DC area.
For other firms, especially those who reside outside the Washington DC beltway, competing in the Federal market has many challenges and some firms:
- Struggle to find Federal leads and convert them to paying clients.
- Have difficulty gaining visibility of in the competitve government market.
- Need a breakthrough federal market strategy.
Federal Marketing Strategy Breakthrough
For firms facing these challenges, inbound marketing must become a primary Federal marketing strategy. Why? Because 75% of federal buyers prefer it! You see, federal employers seeking innovative solutions to their problems use the internet to find qualified vendors and new solutions. Finding end users and program managers is very difficult, so why not have them find you, by attracting them to your website and delivering content that establishes your firm as a leader in innovative solutions.
FedBiz Magnet™: Get Found, Convert Leads, Close More Deals
TurboGSA specializes in integrating inbound marketing techniques to
- improve your visibility in the federal market,
- drive efficiency,
- attract new federal clients, and
- accelerate sales.
We deliver marketing automation to leverage your limited business development capabilities.
TurboGSA's FedBiz Magnet™ service helps government contractors launch a Federal Inbound Marketing program that will:
- vastly increase overall traffic to your web site
- generate significantly more leads.
- Nurture those leads
- and help you convert those leads to paying clients.
We focus attracting federal buyers to your product or service and then converting those visitors into qualified leads.
FedBiz Magnet™ Provides these Specialized Federal Marketing Services
With special emphasis on attracting Federal clients to your firm (B2G inbound marketing), FedBiz Magnet™ provides:
- Government Marketing Strategy Optimization
- Federal Inbound Marketing Strategies
- Marketing Automation for small and mid-sized Federal contractors
- Content Creation
- Content Marketing
- Lead Generation
- Lead Capture
- Lead Nurturing
- Competitor and Lead Analytics
- Search Engine Optimization/Customer Engagement Optimization
- Search Marketing
- Social Media for B2G Marketing
- LinkedIn for B2G Networking