GSA Schedules and Federal Marketing Blog

Marketing to the Federal Government: Make your Web Site Fed Friendly

  

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Federal buyers contend that they rely on the internet more than ever to research vendors.  For this reason, it is important that your web site provides all of the information that a Federal buyer might need,.  It does not take much to accomplish this and I suggest you modify your web site to include information about your GSA Schedule and how your firm can help solve Agency problems and challenges. 

Here are a few suggestions that would go a long way in making agency personnel understand that you are sensitive to their unique needs:

• First, add a GSA Logo to your home page.  Placing this anywhere on your home page should catch the eye of your visitor.
• Next, I suggest that you add a page that is dedicated to information for the Federal market.  You can entitle this Federal Customers, Government Customers, GSA Schedule or similar.
• On the government-specific page, consider putting some basic demographic information about your firm and its GSA contract.
• The bulk of the page should focus on identifying issues that you know are important to the Government, and how your firm addresses those issues.
• Also consider including a brief history of your firm’s work with government agencies along with a few representative project summaries.

Adding the above items to your web site does not take a lot of time or money, but goes a long way in reassuring federal agencies that you are a knowledgeable, experience federal contractor.

For a brief illustrated guide on this topic, please download our guide, Make your Web Site Fed Friendly.