Success in the federal market is about standing apart by providing insight that agencies have not yet considered, and provoking honest conversation about change. Helping agencies define their problems enables you to become part of the solution.
To sell to the federal government, you need a strategy that goes beyond "me too" federal marketing.
Firms that have been successful in their B2B marketing frequently find government marketing (B2G) far more challenging. Your firm can succeed if it implements a Standout Go-to-Federal-Market Strategy.
We help build an effective, integrated go-to-market system that enables success in the federal market. Our system helps identify attractive target agencies and tailor value propositions that align your firm’s strengths to those agencies’ needs.
Our approach builds numerous competencies within your organization. We help you understand and implement:
|Market Intelligence||What do agencies want, need, and can afford|
|Competitive Intelligence||What do your competitors successfully deliver to agencies|
|Target Agencies||Focus on MLB agencies (Most Likely to Buy)|
|Unique Value Proposition||
Many firms think they have a unique value proposition. But most agencies think yours sounds like every other competitor's.
In fact, this is the most significant challenge facing federal contractors.
Providing insight is the key to breaking through the noise and standing out in a cluttered market.
Using traditional relationship management and consultative selling without leading with insight and unique viewpoints is a recipe for failure.
|Effective Messaging||Agencies are bored of the same old, same old. Capability statements and corporate presentations are old school and serve only to kill opportunity.|
|Integrated Business Development||It's not enough to simply align sales, marketing, and business development. You must have a fully integrated process that aligns with the buyer.|
|Opportunity & Deal Creation||Stop chasing RFPs. Don't wait for opportunities to come your way. Become proactive.|
Get our Go to Federal Market Strategy Solution Brief
Thanks for your help and coaching. Out of all the things I did after the GSA award, you rank at the top in terms of meaningful benefit.
Not only your advice was realistic but you took the time to understand our business and gave it ample thought before the coaching sessions.
GSA Schedule 70