Achieving success in the federal market requires more than participation; it demands a unique approach that offers fresh insights and provokes meaningful dialogue about change. By helping agencies identify their problems, you position yourself as an integral part of the solution.
TSelling to the federal government demands a strategy that transcends the typical "me too" federal marketing approach.
Transitioning from successful B2B marketing to government marketing (B2G) can be a daunting task. But with our Standout Go-to-Federal-Market Strategy, your firm can thrive.
We assist in constructing an effective, integrated go-to-market system tailored for success in the federal market. Our strategy helps pinpoint lucrative target agencies and craft value propositions that align your firm’s strengths with those agencies' needs.
Our approach fosters a multitude of competencies within your organization. We guide you in understanding and implementing:
|Market Intelligence||Understand what agencies truly want, need, and can afford.|
|Competitive Intelligence||Learn what your competitors are successfully delivering to agencies.|
|Target Agencies||Concentrate on MLB agencies- those Most Likely to Buy.|
|Unique Value Proposition||
Many firms believe they offer something unique, but to agencies, they often sound like every other competitor. This is the most significant challenge federal contractors face. We help you craft a truly unique value proposition that sets you apart.
Providing unique insights is the key to standing out in a crowded market. Relying solely on traditional relationship management and consultative selling without leading with unique viewpoints is a path to failure. We help you develop and lead with insightful perspectives.
|Effective Messaging||Agencies are tired of the same old narratives. Traditional capability statements and corporate presentations are outdated and often detrimental. We help you craft fresh, engaging messages that resonate.|
|Integrated Business Development||It's not enough to align sales, marketing, and business development. Success requires a fully integrated process that aligns with the buyer's journey. We help you create this alignment.|
|Opportunity & Deal Creation||Don't just chase RFPs or wait for opportunities to come to you. Be proactive. We guide you in creating opportunities and deals that drive your business forward.|
Get our Go to Federal Market Strategy Solution Brief
Thanks for your help and coaching. Out of all the things I did after the GSA award, you rank at the top in terms of meaningful benefit.
Not only your advice was realistic but you took the time to understand our business and gave it ample thought before the coaching sessions.
GSA Schedule 70