Traditional outbound B2G marketing techniques still work... to some extent ...on fewer than 25% of federal buyers. And then only if properly applied by firms with deep pockets and located in the DC area. For all other government contractors, competing in the government market has many challenges, and some firms:
Sequestration has further diminished the payback on traditional marketing investments and hampered conventional sales methods.
For government contractors facing these challenges, inbound/content marketing must become a primary Federal marketing strategy. Why? Because 75% of federal buyers prefer it!
Federal employers seek innovative solutions to their problems using the internet to find qualified vendors and new solutions. Finding end users and program managers is very difficult, so why not have them find you by attracting them to your website and delivering content that establishes your firm as a leader in innovative solutions?
TurboGSA can help you design content marketing that will:
You receive marketing automation to leverage your limited business development capabilities.
And we work with best-of-breed partners to provide services that deliver results.
TurboGSA helps government contractors launch a Federal Inbound Marketing program that will:
We focus on attracting federal buyers to your product or service and then converting those visitors into qualified leads.
With special emphasis on attracting Federal clients to your firm (B2G inbound marketing), TurboGSA provides the following:
Resources for federal contractors on Federal Inbound Marketing: