Smart Government contractors have worked to align marketing and sales in recent years.
The benefits can include:
It's the federal buyer! You can align marketing and sales all you want, but are they aligned with the federal customer buying process?
TurboGSA works with government contractors to integrate their marketing and sales processes internally, and align to the federal agency's buying process to ensure extraordinary results.
Your team will start with the basics, ensuring that everyone understands how federal clients buy your products or services. Your team will progress to a more evolved understanding of all the players involved in the buying process. They will better understand how sales can play in helping the client through each of the stages of their process. Then we look at the role marketing plays at each step of the buying process. The result will be a cohesive strategy that moves federal agencies buying process in a coordinated manner.
Efficiency and effectiveness are improved. More government contracts are awarded.
Contact us for an initial consultation and discussion to determine if this service is right for your firm.
Federal Market Strategic Planning
Sales and Marketing Integration