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Federal Market Strategic Planning

selling to federal agencies

Understand What Agencies are Buying

Find Your Place in the Federal Market

federal-market-strategic-planningCompeting in the Federal market takes hard work, but working smart is essential for businesses with limited time and resources.

Many companies enter the Federal market with an idea of the needs of Federal agencies but are overwhelmed with the shear size of the market and quickly learn they need to focus their Federal business development efforts.

Efficient Agency Targeting 

TurboGSA helps you develop a strategic plan to maximize success in an efficient way.  You receive an assessment that will tell you:

    • Which agencies need your products or services 
    • Which agencies have bought from your competitors recently?
    • Where your firm fits in the federal government market, based on your unique value proposition and differentiators

Develop a Workable Government Sales Strategy

Your team will then receive support to assimilate this information into a workable strategic federal market strategy. This plan will:

    • Focus your marketing efforts.
    • Establish an appropriate Federal business development system to your organization that integrates sales and marketing resources and aligns them with the federal buying process.
    • Establish a sound government sales and marketing tactical plans.
    • Bring results sooner.

 

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