GSA Schedules and Federal Marketing Blog

I wrote a guest blog article for Vistage, a leading peer advising, private mentoring, and executive development firm with a nation-wide clientele.   The article discusses the benefits and challenges of federal contracting and outlines five key programs for landing federal work:

Numerous  federal marketing experts such as Mark Amtower have been encouraging government contractors to increase their use of social media for several years now, and for good reasons.   Social media marketing helps you connect with agency users and buyers, establishes your firm as a thought leader, helps build brand, and generate leads.

Many firms come to us seeking to obtain a GSA contract. We always explore the reasons why a firm wants to obtain a GSA contract, to make sure it makes sense for them.  The most obvious reason is that small businesses are seeking to obtain more sales from Federal agencies and believe a GSA contract can help. But digging deeper, at times we find that a GSA Schedule would not be appropriate for some firms. However, we often hear many good reasons why the firm is seeking a GSA contract.  Here are 10 reasons frequently given for why they are seeking a GSA contract.

Impressive

I came across a terrific graphic on the nature of women-owned small businesses (WOSB) filled with many statistics.  One outstanding fact is that female ownership in small business increased more than 20 percent between 2002 and 2007, compared with a 5.4% increase in male-owned businesses.  Explore the graphic below to learn more.

Many of you may have spent a lot of time in the past few weeks playing games with your children or grandchildren.  Or perhaps some of you are kids at heart and received some of your own games during the holidays.  Many of these games were probably electronic PlayStation, Xbox or Wii games.  But what about the good old fashioned board games.

Slight Decrease in overall GSA Schedule Sales but some Schedules Thrived.

GSA has released GSA Schedule sales figures for the entire FY2011, which ended September 30, 2011. Overall schedule sales dipped to $38,591,523,579 or 1.5% decline over 2010 figures.  You can view raw figures on our GSA schedule sales page.  This slight decline may not come as a surprise as the government is tightening its belt, and stimulus funds have been expended.  [Note:  These 2011 results do not include VA schedule sales.]

GSA Contracts: Minimize Your Competition within the Rules

Hiring a consultant to help you through the GSA contract process is an excellent idea, but what happens after you get the contract? Can that same consultant help you through an audit or an extension? Can they help you find new government customers? You should find answers to these questions before you engage with a qualified GSA consultant.

Prior to or immediately after your GSA contract award, you should have a training session to brief sales reps on the benefits and requirements  of this new GSA contract.  The basics include

The General Services Administration (GSA) was established in 1949 by President Harry Truman. The original mission of the GSA was to stockpile supplies for wartime, store and manage government records and dispose of surplus war supplies.