Updated for Today’s Federal Market Landscape
If you’re responsible for government sales in your organization, you’ve probably heard about the GSA Schedule program. You know it’s a powerful tool for growing federal sales—one that opens doors to federal buyers, simplifies the procurement process, and establishes your company as a serious contender. But there’s a catch: securing a GSA contract isn’t just a quick sales tactic. It requires resources, discipline, and organizational buy-in.
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