A client called me recently to let me know that they “haven’t had much luck” generating sales under their GSA contract. Curiously, she went on to say that she recently lost a bid because “a competitor got lucky” and won it instead. Sadly, it’s not the first time I’ve heard this sentiment. It made me consider the nature of luck in business development and government contracting. What exactly is it? Is it real? Or is it merely an excuse for our own shortcomings?
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