Navigating the complexities of selling to the government can feel overwhelming. Many companies believe that by following a few basic steps, they'll start landing contracts. The usual advice includes the following "best practices" for selling to the government:
Read MoreTopics: 3. Federal Marketing
As federal contractors, staying informed about changes in government procurement policies is crucial for your business. The recent announcement of the Better Contracting Initiative (BCI) by the Biden-Harris Administration marks a significant shift in federal contracting, aiming to enhance efficiency and cost-effectiveness. This article delves into what the BCI means for you as a federal contractor and how you can align your strategies with these new developments.
Read MoreTopics: 3. Federal Marketing
Some of our most effective small business clients succeeded in federal contracting by adopting a multifaceted approach that combines working with prime contractors and having their own contracts, such as GSA multiple award schedules (MAS). This strategy allows small businesses to diversify their revenue streams and increase their chances of winning federal contracts.
Read MoreTopics: 3. Federal Marketing
Many contractors face the challenges of determining their place in the federal market and identifying how to pursue business. An important step in figuring this out is:
Read MoreTopics: 3. Federal Marketing
Do the sentiments in this email haunt you too?
Read MoreTopics: 3. Federal Marketing
TurboGSA has been analyzing GSA sales information for some time now … trying to better understand which contractors are succeeding, and more importantly, what do differently from those who fail to generate contract revenues. We look for tactics and strategies that work for effective GSA contractors. This was originally published in 2014 however, the underlying findings remain valid.
Due to the vast diversity of industries, products, services and competitors, this is a challenge to say the least. Strategies and tactics that work for one schedule may not work for others. For example, sales and marketing tactics used to sell products under the Hardware Superstore are quite different than the approach business developers might take in selling management services under MOBIS Schedule 874.
While looking at the data, we wondered how many contractors actually understood how successful they are compared to their competitors. So for this whiteboard, we present GSA contract revenue data in tiers so you might better understand if you were doing well, or if there were opportunities to improve.
Read MoreTopics: 3. Federal Marketing
Have you ever thought this? You have a great solution to an agency’s problem, but the solicitation contains a few odd requirements. And maybe the language suggests it is wired for someone else. It’s not necessarily for any underhanded reason, such as an agency trying to steer the job to a particular vendor. Often, it is simply because the agency has already talked to another firm’s representatives and incorporated some of their ideas.
Topics: Government Marketing, 3. Federal Marketing
Hopefully you have been enjoying some time off this summer and if so, you probably missed some important news and stories. Here is a recap of some of the more interesting items you may have missed.
To understand where your federal income tax money goes, you'd have to read (several times) the 244 pages of the 2014 Budget of the United States Government. Or you could take a look at this chart, which visualizes the budgets for all departments in a uniquely revealing look at our national priorities.
Topics: 3. Federal Marketing
GSA launched its new reverse auction platform this month, which it hopes will deliver increased savings for federal agencies on the most commonly purchased office products, equipment and services. The auction site is at reverseauctions.gsa.gov
Topics: 4. Selling Using your GSA Contract, GSA Sales, 3. Federal Marketing
