The federal market is huge, and thousands of contracts are issued every year that has a value in the hundreds of billions of dollars. The bid packages used by the government usually contain a set of documents to which a bidder develops a responsive proposal. The four main types of solicitations are:
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Topics:
Government Marketing,
Government Sales
Top 7 Questions about eBuy Opportunities
After winning a GSA contract and uploading their price list to GSA Advantage, many GSA contractors are excited to access the myriad of RFP’s (Request for Proposal) and RFQ's (Request for Quotation) posted in GSA’s eBuy system. While it is a boon to many a firm, you can spend all of your time responding to these opportunities with little to show for it. So let's answer the top questions you should ask before responding.
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Topics:
Government Marketing,
Attracting Federal Clients,
Federal Marketing
Have you ever thought this? You have a great solution to an agency’s problem, but the solicitation contains a few odd requirements. And maybe the language suggests it is wired for someone else. It’s not necessarily for any underhanded reason, such as an agency trying to steer the job to a particular vendor. Often, it is simply because the agency has already talked to another firm’s representatives and incorporated some of their ideas.
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Topics:
Government Marketing,
3. Federal Marketing
How Small Businesses Use Innovation to Thrive in Federal Contracting
I recently read an article in USA Today about how federal agencies are coming to realize that small businesses are innovation hubs whose creativity allowed them to deliver better solutions more cheaply. The article discusses how NASA used a small, 40-person firm, Honeybee Robotics, to develop a robotic lab assistant for the Mars Curiosity Rover. Some very important lessons can be learned and applied to small businesses seeking federal contracts in other industries.
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Topics:
Government Marketing,
Attracting Federal Clients,
Federal Marketing
I wrote a guest blog article for Vistage, a leading peer advising, private mentoring, and executive development firm with a nation-wide clientele. The article discusses the benefits and challenges of federal contracting and outlines five key programs for landing federal work:
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Topics:
Government Marketing,
Government Contracts
Numerous federal marketing experts such as Mark Amtower have been encouraging government contractors to increase their use of social media for several years now, and for good reasons. Social media marketing helps you connect with agency users and buyers, establishes your firm as a thought leader, helps build brand, and generate leads.
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Topics:
Government Marketing,
Attracting Federal Clients,
Federal Marketing,
Federal Inbound Marketing
Impressive
I came across a terrific graphic on the nature of women-owned small businesses (WOSB) filled with many statistics. One outstanding fact is that female ownership in small business increased more than 20 percent between 2002 and 2007, compared with a 5.4% increase in male-owned businesses. Explore the graphic below to learn more.
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Topics:
Government Marketing,
Government Contracts
This is a presentation given by GSA at their May 2011 Expo.
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Topics:
GSA Pricing,
Government Marketing,
GSA Contract,
GSA Schedule
GSA has recently done some soul searching to determine why so many of its vendor partners (a.k.a. GSA contractors) are failing to thrive under its GSA Schedules program and what can be done to help firms better succeed. It could not come at a more opportune time as a perfect storm of numerous firms entering the federal market are encountering outdated business assistance programs.
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Topics:
Government Marketing,
Attracting Federal Clients,
Federal Inbound Marketing
Your GSA Advantage Catalog is a Resource - Make it Work for You
A vendor’s GSA catalog is an online resource found on GSA Advantage, which is GSA’s online ecommerce system. The GSAAdvantage! system contains GSA vendor information and enables Federal agencies to research products and pricing as well as place orders or issue RFQ’s in the system’s eBuy section.
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Topics:
GSA Advantage,
GSA Pricing,
Government Marketing,
GSA Contract,
GSA Schedule