What is a Capability Statement?

Posted by TurboGSA on Jan 6, 2023 1:45:00 PM

So what is a Capabilities Statement?

A Capabilities Statement is a document that provides a detailed overview of a company's capabilities, experience, and qualifications to perform a specific type of work. If you have attended any procurement conferences or agency training sessions, you undoubtedly have heard people recommend developing a capability statement.   A government capability statement is an essential tool for federal business developers to use in developing a relationship with federal agencies, prime contractors, or potential teaming partners. It has become a marketing prerequisite for talking with federal buyers.

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Topics: Federal Marketing

eBuy RFP’s – Should you Bid on Every Opportunity

Posted by TurboGSA on Mar 10, 2016 9:00:00 AM

Top 7 Questions about eBuy Opportunities 

After winning a GSA contract and uploading their price list to GSA Advantage, many GSA contractors are excited to access the myriad of RFP’s (Request for Proposal) and RFQ's (Request for Quotation) posted in GSA’s eBuy system. While it is a boon to many a firm, you can spend all of your time responding to these opportunities with little to show for it.   So let's answer the top questions you should ask before responding. 

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Topics: Government Marketing, Attracting Federal Clients, Federal Marketing

If there were a Santa for a Government Contracting Officer

Posted by Robert Kelly on Dec 14, 2012 8:32:00 AM

I recently asked government contracting officers what they would ask Santa for, if indeed there was a Santa just for government contracting officers.  In particular, I wondered what would be on their wish list of improved business practices from you, their government vendors?  I also asked them what you could do better to improve agency/vendor relationships and the value you deliver?

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Topics: Federal Marketing, Maximizing Federal Sales

Small B2G Marketing: Faster, Better, More creative!

Posted by Robert Kelly on Oct 16, 2012 9:59:00 AM

How Small Businesses Use Innovation to Thrive in Federal Contracting

I recently read an article in USA Today about how federal agencies are coming to realize that small businesses are innovation hubs whose creativity allowed them to deliver better solutions more cheaply.  The article discusses how NASA used a small, 40-person firm, Honeybee Robotics, to develop a robotic lab assistant for the Mars Curiosity Rover.  Some very important lessons can be learned and applied to small businesses seeking federal contracts in other industries.

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Topics: Government Marketing, Attracting Federal Clients, Federal Marketing

Federal Contract Sales for Small Businesses

Posted by Robert Kelly on Sep 27, 2012 10:44:00 AM

Since 2009, thousands of small businesses have weathered the economic storm by taking advantage of federal programs designed to channel federal contracts to small firms.  Two of the more valuable programs include the GSA schedule program and the Simplified Acquisition Procedure program. 

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Topics: GSA Sales, Federal Marketing, Maximizing Federal Sales

Federal Marketing: Times They are a Changing

Posted by Robert Kelly on Apr 24, 2012 10:03:00 AM

Market Connection released its excellent 2012 Federal Media and Marketing Study, which presented facts and figures on how senior Federal decision-makers and employees obtain their news and information.  The purpose of the report is to aid subscribers in designing  federal marketing campaigns and selecting media outlets that are appropriate to the buyers preferences. I really like the demographics of the report, as 82% are aged 45 or higher, which suggests that these respondents are likely to have lots of authority or influence in their respective agencies.

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Topics: Attracting Federal Clients, Federal Marketing, Federal Inbound Marketing

Federal Inbound Marketing: Social Media and More

Posted by Robert Kelly on Jan 25, 2012 9:27:00 AM

Numerous  federal marketing experts such as Mark Amtower have been encouraging government contractors to increase their use of social media for several years now, and for good reasons.   Social media marketing helps you connect with agency users and buyers, establishes your firm as a thought leader, helps build brand, and generate leads.

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Topics: Government Marketing, Attracting Federal Clients, Federal Marketing, Federal Inbound Marketing

GSA Schedule: The Simplest Way to Business Success

Posted by Robert Kelly on Oct 20, 2011 1:08:00 PM

The General Services Administration (GSA) was established in 1949 by President Harry Truman. The original mission of the GSA was to stockpile supplies for wartime, store and manage government records and dispose of surplus war supplies.

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Topics: GSA Contract, Federal Marketing, GSA Schedule

Support our Petition to Increase Opportunities for Small Business to Win Federal Contracts

Posted by Robert Kelly on Sep 23, 2011 5:23:00 PM

TurboGSA has petitioned the President of the United States to increase opportunities for small businesses to win Federal contracts by raising the Simplified Acquisitions ceiling to $500,000.  This petition was filed on the White House’s new “We the People” website.  This petition requires 5,000 votes for it to be considered by the White House.  Your support would be greatly appreciated. If a petition gets  enough support, the Obama Administration will issue an official response. You can view the petition by visiting the White House site here: http://wh.gov/gA3 

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Topics: Government Contracts, Federal Marketing, Maximizing Federal Sales

Government Contractors Using Social Media to Understand Federal Market

Posted by Robert Kelly on Sep 13, 2011 8:02:00 AM

Many government contractors remain skeptical about the value of social media in federal marketing.  Others are uncertain about how to use social media to improve B2G marketing even while many smart federal contractors are using social media to increase marketplace awareness and generate leads with great success.

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Topics: Federal Marketing, Federal Inbound Marketing

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