The Key to Selling to the Government

Navigating the complexities of selling to the government can feel overwhelming. Many companies believe that by following a few basic steps, they'll start landing contracts. The usual advice includes the following "best practices" for selling to the government:

How to Differentiate Your Firm

Why it matters: Differentiation helps establish your firm as a trusted expert, attracting clients and ensuring long-term success.

Navigating the New Landscape of Federal Contracting

As federal contractors, staying informed about changes in government procurement policies is crucial for your business. The recent announcement of the Better Contracting Initiative (BCI) by the Biden-Harris Administration marks a significant shift in federal contracting, aiming to enhance efficiency and cost-effectiveness. This article delves into what the BCI means for you as a federal contractor and how you can align your strategies with these new developments.

Some of our most effective small business clients succeeded in federal contracting by adopting a multifaceted approach that combines working with prime contractors and having their own contracts, such as GSA multiple award schedules (MAS). This strategy allows small businesses to diversify their revenue streams and increase their chances of winning federal contracts.

Introduction

Let's face it, running a business isn’t easy. Every year presents new challenges - growth, planning, cash flow, workforce development - and the past few years have thrown some extra curveballs our way with the pandemic, supply chain disruptions, and inflation. Now 2023 isn’t going to be a cakewalk either. The risk of recession, finding new revenue streams, and keeping our workforce stable looms large. Moreover, these challenges are likely to linger into 2024! But don't worry, TurboGSA explores these challenges and shows you how getting a GSA contract can help you tackle them head-on.

So what is a Capabilities Statement?

A Capabilities Statement is a document that provides a detailed overview of a company's capabilities, experience, and qualifications to perform a specific type of work. If you have attended any procurement conferences or agency training sessions, you undoubtedly have heard people recommend developing a capability statement.   A government capability statement is an essential tool for federal business developers to use in developing a relationship with federal agencies, prime contractors, or potential teaming partners. It has become a marketing prerequisite for talking with federal buyers.

You will likely make several different types of changes to your GSA Contract during the 5 to 20-year period.  Your agreement with GSA is intended to be a living document, keeping up with changing times.

You will want to update the contract frequently in order to:

• update pricing
• add or remove products or services
• update your company information
• comply with regulations
• take advantage of new opportunities

We tend to look at the modifications in three different ways:

• Refresh
• Revise
• Reinforce

The Federal Buyer’s Journey

Many contractors face the challenges of determining their place in the federal market and identifying how to pursue business. An important step in figuring this out is: