What influences an agency to take action, to launch new programs, to do more training, to buy your products? Agencies act for many different reasons including but not limited: response to presidential directives and initiatives, congressional mandates, inspector general reports, technological change, trade association meetings, and articles in the media. I encourage all my clients to routinely review media that focuses on Federal business (See FedBiz: Stay informed via Federal Magazine).
Marketing leads to sales, and sales drives revenue to company coffers. But where should you focus your efforts?
The Schedule Sales Query (SSQ) enables you to easily research how well your competitors are doing selling to the Government. This system is managed by GSA and contains sales reported by GSA’s Federal Supply Schedule contractors.
The reports are generated as quarterly reports for the current year and the previous five fiscal years. The sales data reported here are updated as contractors' reports are received, but the data may not be up to date. The information on this site is used by GSA for contract administration and fee management.
The SSQ contains a report generator that allows you to quickly select a preformatted report for the information you need. To facilitate the process, GSA provides 11 standard reports that were developed based on historically requested data.
Developing Federal business (FedBiz) starts with knowledge, and keeping up to date with the direction and initiatives of agencies of Federal agencies is essential to any federal marketing program. A number of websites and magazines cater to Federal agencies and Federal employees and are well worth reviewing on a regulat basis. Some, like GovExec, allow you to subscribe to their various email newsletters to stay informed. Many others offer email alerts and RSS feeds to help you stay on top of Agency programs. many allow you to read most content online without subscription.
Topics: Federal Marketing
Topics: Government Contracts, Federal Marketing, Government Sales
Getting on the GSA schedule provides many opportunities for getting government contracts and significantly increasing revenues. A GSA contract:
Topics: GSA Contract, GSA Schedules
Government marketing involves many things, and meeting face to face with agency personnel is always a good idea. Federal agencies often sponsor and participate in events that enable them to meet with small busiensses and prime contractors. Various agency OSDBU's (i.e., small business offices) have already planned to attend several evnts in 2011.
Topics: Government Marketing, Federal Marketing
In pursuit of GSA's goal to reduce its environmental footprint significantly, GSA’s Public Building Services (PBS) is seeking to harness the potential of innovative building technologies and operating practices. On a limited and carefully controlled basis PBS will be testing and evaluating technologies and practices in selected buildings in its owned inventory based on program needs. As an initial step, PBS is creating a registry of innovative sustainable building technologies and practices.
Topics: Green Government
You've spent the better part of the past year completing your offer to GSA and have successfully completed the months-long negotiation with GSA. Your reward is you’ve obtained your very own GSA number. Congratulations!
Topics: GSA Contract
Topics: Green Government
